Sunday, October 19, 2008

The role of Local 2.0 in Enterprise 2.0?

Last Friday I attended The Next Web Salon for the second time in a row. Got to meet interesting people and got triggered by the 10 minute presentation by Michael Bauer. Michael Bauer is a local internet expert and CEO of Koano. Michael's presentation, though very short but nevertheless good, was about the future of local. Local as in: Search, Mapping, Ontology, International, Social, Network.

Imagine a web app that allows me as a citizen of Amsterdam to find the kind of places I know and like in Amsterdam when I travel abroad. E.g. Vondelpark in Amsterdam, is similar to, Central Park in New York. A recommendation system based on things you know well near your 'home' to find things near your 'locus' (the place you are).
What would be the impact of such a mechanism in an enterprise context? In large organisations where it's beyond your possibilities to know everything, but you do know your thing. So, what if the coordinates are not geographic, but organisational. Your place in the value chain, business process, organogram, stakeholder network, ... In the pit of my gut I feel there is something good about this... (Photo taken by Anne Helmond)

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