First footage of the web 2.0 concept

It's not new new, but I still like it a lot! Creative guys down there at BridleFilms. Also have a look at: "Off the beaten track" More on: Leo Bridle's website For an ethnographic perspective on web 2.0 have a look at Web 2.0... The machine is us(ing us) Or have a look at someone presenting web 2.0 based on wikipedia content on web 2.0