Thursday, November 02, 2006

Yahoo! F o o d ?

To a European 'USA' doesn't immediately trigger the 'food'-part of the brain, to say the least. Maybe they invented repackaging, convert-to-junk food, fast food, branding food and things alike, but definitely not tasty food based on fresh ingredients and skilled cooking. Yahoo just announced Yahoo Food, a recipe search engine, which they will launch in the home market first. Probably it's a good idea advertising wise, but what kind of recipes could one actually find with it, I ask you? I'm envisaging categories like: greasiness, fattiness, estimated time of delivery, tastelessness, ... PS I'm willing to make an exception for the sunny state of California, they seem to have grasped the idea of good food, quality ingredients, slow food, drinking wine, ...

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