Thursday, December 14, 2006

Essence: Designing with the user in mind

I cannot write it down more clearly than 37signals did it for me: About 37signals

We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
Execution is everything
We believe most software is too complex. Too many features, too many buttons, too much confusion. We build easy to use web-based products with elegant interfaces and thoughtful features. We’re focused on executing on the basics beautifully.

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